(or why we love B2B Marketing)

Anyone fascinated by people’s cleverness and innovation would understand this: The largely unsung genius which goes into the production of goods we consume or services we use on a daily basis. In fact, one often doesn’t even know that it exists. As B2B specialists we have the good fortune to gain insights into these and that’s what drives us.

We get to experience the magical world of services and products
made to produce the products
made to produce the products
made to produce consumer goods.

Yes, we may be far from the so-called glamour but close to a myriad of unbelievably clever ideas – and real USPs!

  • Did you know that there are over 2 500 parameters to be considered in the production of a glass bottle?
  • Did you know that benign bacteria can be introduced into the paper making process to organically combat the harmful bacteria that thrive in the conditions provided by the process?
  • Did you know that there are processes to recycle plastic waste so far back that the resulting products are gasoline, diesel and paraffin?

We didn’t but we do now.

These brands and products far from obscure and boring and we love creating memorable stories about them!

And we can’t wait for the next exciting episode – we’d love to hear yours.

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