We believe that one of the most important and least used resources in advertising is the client’s creativity, which is why we ensure that the client takes an active part in the creative process.
The extent obviously differs from client to client but is always existential to the success of our work.
It also saves money in the long run because it avoids our creative team from going off on the wrong tangent. And, because the brief becomes a working document, everyone buys into it and sticks to it.
So, if you want to get involved, get your “hands dirty”, so to speak, then let’s get together and create some great advertising.