An exciting communication field and one with real creative challenges.
Working closely with our clients’ Investor Relations teams, we create annual report design which, while carrying a high volume of financial information efficiently, also pays in on brand equity … and more than hold its own against many larger agencies’ work.
Growth has proven that annual reports need not cost the earth (after all, the bottom line is what it’s all about here) but they do require supreme teamwork.
Again, the strategic work plays a large part since the communication message is completely different to the normal brand message in that one is making the share (as opposed to the product) desirable. The target audience (investors) also differs from the norm albeit in their mindset.